This feature empowers players to design a hockey stick tailored to their unique playing style. Users can customize key attributes such as size, weight, material, bow shape, and visual design—creating a one-of-a-kind stick that performs as good as it looks.
In-game visual aids such as cone markers and flags are typically fluorescent for visibility. We used this as a starting point and decided upon an electric green accent colour accent. This we tempered with a purple primary and an off white neutral.
We looked at Typography in Sport and fitness applications and found a pronounced over-reliance on Nike-centric slab fonts, specifically Bebas Neue.Digging deeper into archival photography and classic ‘Sport Aesthetics’ we encountered interesting visual parallels between modern sport typefaces and vintage sew-on Jersey lettering.Space Grotesk reflects the heritage of these ancestral styles, which were shaped by scalability, yet it also manages to appear unique and theme relevant.
Before developing the prototype, we created wireframes to establish a clear and intuitive user flow. Our focus was on designing a structure that aligns with our core design principles—ensuring accessibility for all hockey players while reflecting the energy and passion of the sport.
Building on our initial wireframes, we developed high-fidelity prototypes to bring our concept to life. The goal was to refine the visual design, interaction flow, and overall user experience, ensuring that every element aligned with our design principles & Style Guides
For Everyone.
Provide a shopping experience which accommodates experienced players as well as beginners and the uninitiated.
Make it your own.
As well as offering a classic and seasonally styled stick range, allow for stick customisation and personalisation.
Demystify.
Implement a ‘Stick Quiz’ interactive questionnaire where users can step by step determine what stick will fit to them physically and to the position and style in which they play.
